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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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CRM SALESFORCE

The Magnificent Seven fields for Account in Salesforce

Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred?  An Account represents a company or organization that your business interacts with. Hav...

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DUPLICATES SALESFORCE

Why Duplicate Data in Salesforce Is Impacting Your Profits, and How to Fix It

You may already know that duplicate data is a problem, but each moment your salespeople spend fixing the data – instead of selling – affects their ability to perform. And what�...

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DATA QUALITY SALESFORCE

Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be prioritized to enable an effective data management best practice for i...

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DATA QUALITY SALESFORCE

Best practice to ensure high quality data for Contacts in Salesforce

Having a database with relevant and up-to-date contact information is necessary to have the right Customer 360 database to fuel your sales and marketing operations. Previously we d...

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CRM DATA QUALITY SALES SALESFORCE

Improving Data Quality: A Strategy to Increase Productivity

 To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be at the top of your business’ customer relationships manage...

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DATA QUALITY SALES SALESFORCE

Bad Data: How Salesforce Administrators Can Eliminate It

 This article will shed light on the key statistics connected to bad data. It will also discuss why businesses should care about data quality in their CRM. It shouldn’t be a sur...

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