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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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DEDUPLICATION

Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interactions and relationships with a business. This holistic approach ...

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CRM SALESFORCE

The Magnificent Seven fields for Account in Salesforce

Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred?  An Account represents a company or organization that your business interacts with. Hav...

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BAD DATA IMPLICATIONS GENERATIVE AI

Using Generative AI with bad sales and marketing data can have both legal and financial implications

Using generative AI in sales and marketing offers numerous benefits. It enables enhanced lead generation by identifying high-potential prospects, facilitates personalized customer ...

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GENERATIVE AI REVENUE OPERATIONS SALES

Generative AI will provide valuable support to RevOps

Generative AI will provide valuable support to a Revenue Operations (RevOps) team in several ways: Sales forecasting Generative AI models can analyze historical sales data, market ...

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How to Improve Account Data in Salesforce to Excel at Territory Management

Sales teams are fighting an uphill battle. And it’s not because they don’t have the right skills, or the right customers, or the right tools. Oftentimes, it’s because they ha...

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DATA QUALITY EINSTEIN GPT GENERATIVE AI

Clean Data, Bigger Wins: Why Data Quality Matters in Sales Now and Generative AI’s Future 

Customer expectations are unrecognizable compared to those of the past. Fast, easy and personalized experiences are now the norm, and companies that don’t keep up risk getting le...

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