Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be...

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How to Achieve Data Excellence for Business Success

The silver lining to the pandemic is that we survived the challenge of digitally transforming our business models...

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How to Improve Digital Marketing with High Quality Data

Today it's not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on the...

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AI for Salesforce Deduplication: Manage Duplicates More Accurately and Prevent Future Creation

The purpose of this post is to look at current strategies & tools to dedupe data in Salesforce today, understand the...

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Great Data Will Increase CLV and Grow Revenues

This article shows why data quality is fundamental for Customer Lifetime Value and Client Satisfaction and how AI will...

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Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

In this article, you will find a summary of the interview along with some key insights as to what businesses should be...

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