Delpha Blog

Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

Data quality, Salesforce, Data excellence, Data management

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be...

Professional working on mobile CRM surrounded by icons for the top 6 fields in Contact object in Salesforce

How to Achieve Data Excellence for Business Success

Data quality, Data excellence, Data management

The silver lining to the pandemic is that we survived the challenge of digitally transforming our business models...

Bad data has to be eliminated consistently for companies to achieve data excellence

How to Improve Digital Marketing with High Quality Data

Sales, CRM, Data quality, Marketing

Liubov Prisyazhnyuk

Today it's not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on the...

Marketing professional analyzing data to make business decisions

AI for Salesforce Deduplication: Manage Duplicates More Accurately and Prevent Future Creation

CRM, Machine learning, Duplicates, Salesforce

The purpose of this post is to look at current strategies & tools to dedupe data in Salesforce today, understand the...

Cover image for blog article on how AI can benefit managing duplicate data

Great Data Will Increase CLV and Grow Revenues

CRM, Data quality, Customer Success

Liubov Prisyazhnyuk

This article shows why data quality is fundamental for Customer Lifetime Value and Client Satisfaction and how AI will...

A woman professional providing a 5-star review on her smart phone.

Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

Data quality, Machine learning, Cognitive science

Liubov Prisyazhnyuk

In this article, you will find a summary of the interview along with some key insights as to what businesses should be...

A handshake to symbolize the idea of augmenting employees with AI