Delpha Blog

Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

Data quality, Salesforce, Data excellence, Data management

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be...

How to Achieve Data Excellence for Business Success

Data quality, Data excellence, Data management

The silver lining to the pandemic is that we survived the challenge of digitally transforming our business models...

Bad data tells a bad story, so good data will tell a better story.

How to Improve Digital Marketing with High Quality Data

Sales, CRM, Data quality, Marketing

Liubov Prisyazhnyuk

Today it's not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on the...

AI for Good Data: Manage Duplicates More Accurately

CRM, Machine learning, Duplicates, Salesforce

A look at current strategies & tools to dedupe in Salesforce today, but also an overview of the limitations and why...

Great Data Will Increase CLV and Grow Revenues

CRM, Data quality, Customer Success

Liubov Prisyazhnyuk

This article shows why data quality is fundamental for Customer Lifetime Value and Client Satisfaction and how AI...

Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

Data quality, Machine learning, Cognitive science

Liubov Prisyazhnyuk

In this article, you will find a summary of the interview along with some key insights as to what businesses should...