The Magnificent Seven fields for Account in Salesforce

Published by Delpha on July 25, 2023

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Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred? 

An Account represents a company or organization that your business interacts with. Having accurate and reliable Account information is a must-have. Managing Account information effectively is crucial for understanding your customer base and optimizing your sales and marketing efforts:

• Efficient Data Management: Well-organized and accurate data improve overall efficiency in CRM processes, making it easier to find and access information about customers.

• Personalized Customer Interactions: Having access to the Industry field enables businesses to tailor their communication and offerings to match the unique needs of customers in different industries.

• Improved Customer Service: Quick access to contact information and website URLs allows support teams to respond promptly to customer inquiries or issues.

• Enhanced Sales and Marketing Strategies: Industry segmentation and other data fields help businesses create targeted marketing campaigns and sales strategies, leading to better customer engagement and higher conversion rates.

• Insights and Decision-Making: The data collected in these fields can be used to analyze customer trends, identify opportunities, and make data-driven business decisions.

By focusing on these 7 fields for Account in Salesforce you will have the guarantee to have accurate and reliable data. Enrichment tools or external databases will be able afterward to provide you the additional needed information based on your business.

So who are these Magnificent Seven?

1. 1. Account Name: The primary identifier for the Account, storing the name of the company or organization. But an account can have different names and different accounts can have the same name.

1. 1. Industry: Classifies the type of industry or business the Account belongs to, allowing for segmentation and targeted marketing efforts.

1. 1. Billing Address: Stores the physical address of the Account’s billing location, necessary for invoicing and shipping.

1. 1. Phone: The phone number of the Account’s main contact or office, facilitating communication.

1. 1. Website: The URL of the Account’s website, providing valuable information for research and understanding the business. The website is unique to a company

1. 1. Parent Account: Links the Account to its parent company or organization, enabling hierarchical relationships and better organization of subsidiaries or branches.

1. 1. Legal ID / Account Number: This field serves as a unique identifier for each Account, allowing easy reference and avoiding confusion in case of similarly named companies. It becomes invaluable for data integrity, data analysis, and linking Accounts with other systems.

But ensuring that the 7 key fields are correct can be challenging due to several reasons:

• Data Entry Errors: Human errors during data entry are common and can lead to inaccuracies in the fields. Typos, incorrect formatting, or missing information can occur when individuals manually input data.

• Incomplete Information: Some customers or prospects may not provide all the required information, leaving certain fields incomplete. For example, a new Account might not have a website or industry specified.

• Multiple Data Sources: Data may come from various sources including third-party databases. Each source might have its own format and data quality, with no guarantee of Unicity, leading to discrepancies and inconsistencies.

• Data Changes Over Time: Account details, such as phone numbers, addresses, and industry classifications, can change over time. Keeping up with these changes and updating the data accordingly can be a continuous challenge.

• Data Duplications: Duplicate Account records can arise due to different data entry points or lack of data validation, leading to confusion and difficulty in maintaining accurate information.

To get accurate information, you can follow these steps:

1. 1. Data Entry and Validation: Ensure that the Account Name, Billing Address, Phone, Website, and other fields are entered correctly during the data entry process. Implement validation rules in Salesforce to enforce data formatting and accuracy at the point of entry. It is only a first step, you have no guarantee that the information is valid and accurate, and on top of that it can create friction.

1. 1. Data Enrichment Services: Use data enrichment services to validate and enrich your existing data. These services can help standardize industry classifications, validate addresses, and verify phone numbers and website URLs.

1. 1. Data Curation: Regularly perform data curation to identify, understand and clean incorrect data. Solution such as Delpha.io use AI to perform confident scoring and recommendation.

1. 1. Regular Updates: Keep your Account data up to date by regularly reviewing and updating the information. Encourage Account owners or representatives to update their contact details, addresses, and other relevant information when changes occur.

1. 1. User Training: Train Salesforce users on the importance of data accuracy and how to enter information correctly. Educate them about the significance of maintaining accurate data for effective sales, marketing, and customer service efforts. Having an AI-Assistant as delpha.io can even help the users to enter the correct information 

1. 1. Data Governance: Implement data governance policies and procedures to maintain data accuracy and consistency across the organization. Establish data quality standards and ensure that everyone in the company adheres to them.

1. 1. Audit and Monitoring: Regularly conduct data audits and monitor the quality of your Salesforce data. Use data reports and dashboards to identify any issues and take corrective actions promptly.

By following these steps and maintaining a strong focus on data accuracy, you can ensure that the 7 Magnificent Seven fields for Account management in Salesforce are accurate, reliable, and beneficial for your organization’s sales, marketing, and customer relationship efforts. Accurate data empowers your team to make informed decisions, deliver personalized experiences to customers, and improve overall business performance.

You can read more about

• How to Improve Account Data in Salesforce to Excel at Territory Management
  https://blog.delpha.io/how-to-improve-account-data-in-salesforce-to-excel-at-territory-management/
• Delpha in action to Improve Your Data Quality
  https://blog.delpha.io/the-5-most-efficient-steps-to-improve-your-data-quality-in-2023/

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