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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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DATA QUALITY EINSTEIN GPT GENERATIVE AI

Clean Data, Bigger Wins: Why Data Quality Matters in Sales Now and Generative AI’s Future 

Customer expectations are unrecognizable compared to those of the past. Fast, easy and personalized experiences are now the norm, and companies that don’t keep up risk getting le...

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DATA QUALITY DEDUPLICATION

What is the Best Deduplication Tool?

Your salespeople are working hard to bring in new leads and convert those leads into sales. But a flaw in your system is constantly undermining their efforts and holding them back,...

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DATA QUALITY REVENUE GROWTH SALES EFFICIENCY

The 5 Most Efficient Steps to Improve Your Data Quality in 2023

Data quality can be like an iceberg. It seems like a small problem at first, but upon further investigation, you realize the issue is much deeper than expected. A few common sympto...

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DATA QUALITY SALESFORCE

Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be prioritized to enable an effective data management best practice for i...

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DATA QUALITY SALESFORCE

Best practice to ensure high quality data for Contacts in Salesforce

Having a database with relevant and up-to-date contact information is necessary to have the right Customer 360 database to fuel your sales and marketing operations. Previously we d...

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DATA QUALITY DEDUPLICATION

Best Practices for Deduping Salesforce Data

As a Salesforce user, you want to know for sure that the data you rely on is valid. When we trust our data, and it’s accurate, we can improve revenue by boosting employee product...

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