B2B Data Quality: Is Data Still the New Oil?

Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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CRM DATA QUALITY

B2B Data Quality: Is Data Still the New Oil?

Undergoing successful digital transformations and shifting towards data-driven processes requires businesses data quality to be of high quality, that is accurate and actionable. W...

Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

In this article, you will find a summary of the interview along with some key insights as to what businesses should be considering to improve user consumption and retention. Look...

How to Improve Digital Marketing with High Quality Data

Today it’s not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on the post-covid challenge affecting many digital marketing stra...