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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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DATA QUALITY SALESFORCE

Best practice to ensure high quality data for Contacts in Salesforce

Having a database with relevant and up-to-date contact information is necessary to have the right Customer 360 database to fuel your sales and marketing operations. Previously we d...

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DATA QUALITY DEDUPLICATION

Best Practices for Deduping Salesforce Data

As a Salesforce user, you want to know for sure that the data you rely on is valid. When we trust our data, and it’s accurate, we can improve revenue by boosting employee product...

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DATA QUALITY

How to Achieve Data Excellence for Business Success

The silver lining to the pandemic is that we survived the challenge of digitally transforming our business models overnight to transition to remote-working, address the disruption ...

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CRM DATA QUALITY SALES SALESFORCE

Improving Data Quality: A Strategy to Increase Productivity

 To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be at the top of your business’ customer relationships manage...

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DATA QUALITY DUPLICATES MACHINE LEARNING

Duplicates: The Bane of Data-driven Companies

 10-30% of data in databases are duplicates. Bad data is costing each business $15 million on average every year But duplicate data is inevitable and current market solutions are ...

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DATA QUALITY SALES SALESFORCE

Bad Data: How Salesforce Administrators Can Eliminate It

 This article will shed light on the key statistics connected to bad data. It will also discuss why businesses should care about data quality in their CRM. It shouldn’t be a sur...

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