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The Magnificent Seven fields for Account in Salesforce

Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred?  An Account represents a co...

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B2B Data Quality: Is Data Still the New Oil?

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Salesforce Sales Prospecting: How to Turn Data into Success

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CRM DUPLICATES MACHINE LEARNING SALESFORCE

AI for Salesforce Deduplication: Manage Duplicates More Accurately and Prevent Future Creation

 The purpose of this post is to look at current strategies & tools to dedupe data in Salesforce today, understand the limitations of these current tools and demonstrate how AI ...

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DATA QUALITY MACHINE LEARNING

Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

 In this article, you will find a summary of the interview along with some key insights as to what businesses should be considering to improve user consumption and retention. Look...

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Delpha’s Recommender System:  TikTok algorithm for Salesforce Users

 It should be of no surprise that our lives are already being influenced by some form of AI and/or ML. The speed at which new applications are developing and getting deployed in ou...

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