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FEATURED ARTICLE

Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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DATA QUALITY DEDUPLICATION

What is the Best Deduplication Tool?

Your salespeople are working hard to bring in new leads and convert those leads into sales. But a flaw in your system is constantly undermining their efforts and holding them back,...

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DATA QUALITY REVENUE GROWTH SALES EFFICIENCY

The 5 Most Efficient Steps to Improve Your Data Quality in 2023

Data quality can be like an iceberg. It seems like a small problem at first, but upon further investigation, you realize the issue is much deeper than expected. A few common sympto...

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DATA DECAY JOB TRACKING

Why Data Decay Isn’t Just a Problem … It’s an Opportunity to Grow

How fast does your data decay? Maybe 20%, 30%, or more per year? If you’re a B2B company and you guessed somewhere around 70% per year, you’d be correct, according to a report ...

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Admin Best Practices: How to Eliminate Salesforce Duplicates with Delpha

Yup, we are deduping data in this article; unfortunately, not cocktails. Well, if you follow my suggestions here then you could be spending less time deduping data and more time de...

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DUPLICATES SALESFORCE

Why Duplicate Data in Salesforce Is Impacting Your Profits, and How to Fix It

You may already know that duplicate data is a problem, but each moment your salespeople spend fixing the data – instead of selling – affects their ability to perform. And what�...

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DATA QUALITY SALESFORCE

Data Management Best Practice: Top 6 Fields in Salesforce Contact Object

In this article, we will zero in on the Contact object and discuss what are the top six fields that should be prioritized to enable an effective data management best practice for i...

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