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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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DATA QUALITY

How to Achieve Data Excellence for Business Success

The silver lining to the pandemic is that we survived the challenge of digitally transforming our business models overnight to transition to remote-working, address the disruption ...

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CRM DATA QUALITY SALES SALESFORCE

Improving Data Quality: A Strategy to Increase Productivity

To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be at the top of your business’ customer relationships manage...

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DATA QUALITY DUPLICATES MACHINE LEARNING

Duplicates: The Bane of Data-driven Companies

10-30% of data in databases are duplicates. Bad data is costing each business $15 million on average every year But duplicate data is inevitable and current market solutions are ...

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DATA QUALITY SALES SALESFORCE

Bad Data: How Salesforce Administrators Can Eliminate It

This article will shed light on the key statistics connected to bad data. It will also discuss why businesses should care about data quality in their CRM. It shouldn’t be a sur...

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CRM CUSTOMER SUCCESS DATA QUALITY

Great Data Will Increase CLV and Grow Revenues

This article shows why data quality is fundamental for Customer Lifetime Value and Client Satisfaction and how AI will achieve it. Growing a business is often connected to the at...

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B2B SALES CRM DATA QUALITY SALES

How Data Quality Improves Sales Team Efficiency

Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Growth. It’s pretty amazing stuff. And let’s face it, we are...

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