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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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CRM SALESFORCE

The Magnificent Seven fields for Account in Salesforce

Do you know the Magnificent Seven fields for Account that can do the work of Seven hundred?  An Account represents a company or organization that your business interacts with. Hav...

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CRM DATA QUALITY SALES SALESFORCE

Improving Data Quality: A Strategy to Increase Productivity

 To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be at the top of your business’ customer relationships manage...

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CRM CUSTOMER SUCCESS DATA QUALITY

Great Data Will Increase CLV and Grow Revenues

 This article shows why data quality is fundamental for Customer Lifetime Value and Client Satisfaction and how AI will achieve it. Growing a business is often connected to the at...

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B2B SALES CRM DATA QUALITY SALES

How Data Quality Improves Sales Team Efficiency

 Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Growth. It’s pretty amazing stuff. And let’s face it, we are...

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CRM DATA QUALITY

B2B Data Quality: Is Data Still the New Oil?

 Undergoing successful digital transformations and shifting towards data-driven processes requires businesses data quality to be of high quality, that is accurate and actionable. W...

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CRM DUPLICATES MACHINE LEARNING SALESFORCE

AI for Salesforce Deduplication: Manage Duplicates More Accurately and Prevent Future Creation

 The purpose of this post is to look at current strategies & tools to dedupe data in Salesforce today, understand the limitations of these current tools and demonstrate how AI ...

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