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FEATURED ARTICLE

Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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B2B SALES MACHINE LEARNING

Delpha’s Recommender System:  TikTok algorithm for Salesforce Users

 It should be of no surprise that our lives are already being influenced by some form of AI and/or ML. The speed at which new applications are developing and getting deployed in ou...

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DATA QUALITY SALES

How to Improve Digital Marketing with High Quality Data

 Today it’s not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on the post-covid challenge affecting many digital marketing stra...

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