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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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GENERATIVE AI REVENUE OPERATIONS SALES

Generative AI will provide valuable support to RevOps

Generative AI will provide valuable support to a Revenue Operations (RevOps) team in several ways: Sales forecasting Generative AI models can analyze historical sales data, market ...

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CRM DATA QUALITY SALES SALESFORCE

Improving Data Quality: A Strategy to Increase Productivity

 To successfully use a CRM, you need to overcome the main challenges connected to the system’s implementation. To be at the top of your business’ customer relationships manage...

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DATA QUALITY SALES SALESFORCE

Bad Data: How Salesforce Administrators Can Eliminate It

 This article will shed light on the key statistics connected to bad data. It will also discuss why businesses should care about data quality in their CRM. It shouldn’t be a sur...

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B2B SALES CRM DATA QUALITY SALES

How Data Quality Improves Sales Team Efficiency

 Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Growth. It’s pretty amazing stuff. And let’s face it, we are...

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B2B SALES SALES

Salesforce Sales Prospecting: How to Turn Data into Success

Does your sales team spend countless hours gathering prospect data and checking the accuracy of that data? If so, they are in good company, with data entry alone accounting for 71%...

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DATA QUALITY SALES

How to Improve Digital Marketing with High Quality Data

 Today it’s not sufficient to be just data-driven; we need to be quality data-driven. Here are some insights on the post-covid challenge affecting many digital marketing stra...

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