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Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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DATA QUALITY DUPLICATES MACHINE LEARNING

Duplicates: The Bane of Data-driven Companies

 10-30% of data in databases are duplicates. Bad data is costing each business $15 million on average every year But duplicate data is inevitable and current market solutions are ...

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CRM DUPLICATES MACHINE LEARNING SALESFORCE

AI for Salesforce Deduplication: Manage Duplicates More Accurately and Prevent Future Creation

 The purpose of this post is to look at current strategies & tools to dedupe data in Salesforce today, understand the limitations of these current tools and demonstrate how AI ...

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DATA QUALITY MACHINE LEARNING

Interview with an IBM expert of AI and Learning: How cognitive sciences are shaping next-generation solutions for CRMs

 In this article, you will find a summary of the interview along with some key insights as to what businesses should be considering to improve user consumption and retention. Look...

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B2B SALES MACHINE LEARNING

Delpha’s Recommender System:  TikTok algorithm for Salesforce Users

 It should be of no surprise that our lives are already being influenced by some form of AI and/or ML. The speed at which new applications are developing and getting deployed in ou...

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