Why Data Decay Isn’t Just a Problem … It’s an Opportunity to Grow

Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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DATA DECAY JOB TRACKING

Why Data Decay Isn’t Just a Problem … It’s an Opportunity to Grow

How fast does your data decay? Maybe 20%, 30%, or more per year? If you’re a B2B company and you guessed somewhere around 70% per year, you’d be correct, according to a report ...