B2B Sales – Delpha Blog

Unification vs. Deduplication: Mastering the Art of the 360-Degree View

A 360-degree view is invaluable as it provides a comprehensive and detailed picture of each customer’s interaction...

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B2B SALES CRM DATA QUALITY SALES

How Data Quality Improves Sales Team Efficiency

Growing a business is a challenging task. Regardless of the metric or strategy, it still all boils down to sales. Growth. It’s pretty amazing stuff. And let’s face it, we are...

Salesforce Sales Prospecting: How to Turn Data into Success

Does your sales team spend countless hours gathering prospect data and checking the accuracy of that data? If so, they are in good company, with data entry alone accounting for 71%...

Delpha’s Recommender System: TikTok algorithm for Salesforce Users

It should be of no surprise that our lives are already being influenced by some form of AI and/or ML. The speed at which new applications are developing and getting deployed in ou...